Only pay for results
There is a new model in search engine optimization, and it is pretty interesting. Of course you have to be careful to make sure you are dealing with a professional organization to use this model. Here is why. you only pay for results. In other words you tell them what page you want to rank for in the key words you like to rank for and they watch the rankings, Yahoo, MSN. I guess I should call it being.
So they start doing their work and you do not know what they are doing. Then once you rank you pay them. This is very interesting as you only have to pay for performance which is of course what you want. Just make sure you are using a professional organization before you use this method you do not want to get in trouble and have your site banned by search engines.